* Load customer to beat competitors promotion - two for the price of one. B. increased brand loyalty. C. the increased power of manufacturers. Sales Promotion Techniques … Answer: D If the attitude toward the brand has been quite low then a sales promotion is likely to encourage a switch to the promoted brand. The table, below, summarizes the different types of sales promotions designed for both consumers and businesses. A company's channel decisions directly affect every ________. Intermediaries play an important role in matching ________. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. The sales promotion increase is due to the changes in the marketing environment. A ________ is the set of all products and items a particular seller offers for sale. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. Another reason is that many purchase decisions are made at the point of purchase by consumers who are increasingly time-sensitive and facing too many choices. The process of selecting one or more market segments to enter is called ________. Which of the following serves as a reason for the increase in sales promotion? Category expansion - * Give the customer another reason to buy - baking soda to remove stains and odors. A. Which is the most commonly used measure in media planning. The advertising clutter problem . _______ are visual representations of consumer perceptions and preferences. The authors observed in this article, that advertising is a reason to fall consumer’s “price sensitivity” for a particular brand. One reason for consumers' increased sensitivity to sales promotions is: A. that they have become less time-sensitive. For many years, manufacturers of national brands had the power and influence; retailers were just passive distributors of their products. Types of Consumer Sales Promotion tools 1. Free samples are given to consumers to generate their interest in the product. Manufacturers use this technique to make customers aware of a particular product line or service. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. E. the decline in consumer choice. Sales promotions are mostly for short duration, for a specified period, leading to a sense of urgency in consumers to buy now. In essence, a sales promotion or price inducement suggests you can't sell the product at the prescribed regular price because demand for your brand was limited. Which of the following is NOT a typical supply chain member? A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. One reason for consumer's increased sensitivity to sales promotion is: 14. D. that they save money. The impact of sales promotion on consumer buying behavior has been extensively specified in many investigates and studies, they have exposed that there are a lot of factors can affect customer purchasing behavior, willingly to buy the products or not (Nagar, 2009; Smelser and Baltes, 2001). * Increase the consumption rate - recipe/technical books with a product showing new ways to use the product. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. B. the increase in perceived brand loyalty. Price sensitivity is the degree to which the price of a product affects consumers' purchasing behaviors. Which Sales Promotions Work Best, and When? Consumer sales promotions can generate loyalty and enthusiasm for a brand, product, or service. The rapid growth of sales promotion is due to the fact that product managers are faced with greater pressure to increase their current sales and sales promotion as viewer as an effective short-term sales tools.